Group Sales Brochure (2018)

NBC6 Sweepstakes and St. Patrick's In-Station Activation (2018)

Copywriter, Brightline 


I joined Brightline, South Florida's first express nonstop service train, as a Copywriter in August 2017. In my role, I crafted relevant, engagement-focused long and short format copy for digital and print. I assisted the marketing team with the creation of brand's tone, voice and style guide for Brightline's launch and contributed to the development of the content strategy for all mediums. Acted as a liaison between internal and external teams to achieve the content strategy for blog posts, social and SEO.  I frequently collaborated closely with designers, marketing, sales and external vendors to support the overall message for Brightline. 

Website Launch (2018)

Operations Guidelines (2018)